Fossfotography Wedding Ad
I must have done a dozen newspaper ads for Manitoba photographer, Tami Foss of Fossfotography but I decided to take a different approach with the latest ad. In the past I’ve found clever and artistic ways to show off a selection of her portfolio. They looked good but really they were merely “awareness ads”. They didn’t do a lot to assist the growth of her brand.
For this ad I took a different approach: Let a single photo do all of the design leg work and concentrate more on what needed to be felt by the observer. With all the time and energy put into a wedding day, in the end, it’s just a moment. Inevitably it ends and the richness of that moment is found in your memories. Tami is an incredibly talented photographer who has a way of encapsulating the entire moment. Therefore, with better photographs you will have a more drawn-in memory of the event.
I played with these contrasting time lengths: The immediate/temporary and forever/eternal. Simplifying down more and more until I ended up at “A moment. Forever.” Moments are sweet but fleeting, so being able to re-live it over and over is like catching lightning in a bottle. Tami doesn’t sell photographs as a trinket, she sells the ability to re-live a memory to the fullest extent that it can be realized.
Back to the design; As I said before, allowing the photo to do all the leg work turned out to be the best move and as luck would have it, this beautiful shot has some blurred leaves in the foreground that almost looks like when you set your base for a charcoal drawing. So my inner designer had the gratification of a perfect place to deliver the tag line.
Nice work man. Have to ask about the logo placement though. My first thought would be to have it under the tagline. For me having it off to the right with a large shadow seems a little off, just wondering if you tried other arrangements
The logo placement, I feel, makes for the best composition. I didn’t want it to appear “attached” to the tagline so I didn’t feel like the amount of space there allowed each element to stand on their own. But the main reason why I think this works best is that (for English readers anyway) your eye has a more natural sweep from top-to-bottom and left-to-right. I want the eye to have a good rest on the couple then curiosity would make them strain back to the tagline, then that natural effortless sweep down to the logo, and then notice that there’s contact information. People won’t always read the contact info so since Tami is pushing her Facebook page so much, I slipped in the Facebook text logo and tried to work it in with the other text but still stand out.
But there’s always the possibility that I’m over-thinking this too!
Ah, makes sense! Like I said, I like it, nice work.