Category Archives : Design Blog

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What is Branding?

Posted May 23, 2013 - By | Leave a comment

What is all this talk about brand? It seems like the big buzz word in business these days. Bigger than “synergy” was a few years back. But ‘brand’ or ‘branding’, in my opinion, isn’t a fad or something that’s going to go away. The interesting thing about branding is that I graduated with my Hons. [...]

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New Service: Hockey-Card.ca

Posted April 03, 2013 - By | Leave a comment

This past March I photographed my 23rd hockey team of this season. My goal was to shoot 30 teams but 23 is far bigger than last year’s total of 8. When doing orders I had quite a few parents ask for hockey cards. As the requests built up, my response went from “No, sorry, I [...]

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I admit it. I’m a photographer.

Posted January 15, 2013 - By | Leave a comment

Hello. My name is Travis. And I am a professional photographer. Specifically, I photograph hockey teams and hockey players. This was something I was sort of keeping a secret but since hockey photography is as big of a percentage of my income as it now is, I figure I should come clean about it. How [...]

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Q and U belong together

Posted October 17, 2012 - By | Leave a comment

This summer I moved into a new office space along with Qwantech, a software development company born in Thunder Bay, Ontario. Qwantech is owned and run by Greg Hill, Director, and Kevin Kuchta, Director of Product Development.  From a business standpoint, it’s also been a good fit as we’ve been able to collaborate on some [...]

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7 Tips to avoid FAILING in your first year of business

Posted October 06, 2012 - By | Leave a comment

Last week I got to go back to my old school, Lakehead University, and talk to some 3rd year business students in Bryan Poulin’s Strategic Management class. I started off with showing them what I do and why I do it, then I started into some of the things I’ve learned being in business full-time [...]

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Ulrich Design podcast interview with The Local Method

Posted August 13, 2012 - By | Leave a comment

Last week I gave an interview via Skype for the podcast, The Local Method with Albert Hathazi (link) which is recorded and produced here in Thunder Bay. In it, I go over becoming a freelancer, my logo design process (Logo+), marketing my business, my top 5 tips for graphic designer freelancers, and we even get into hockey [...]

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Logo Development: gck Consulting

Posted June 28, 2012 - By | 3 Comments

I’ve never liked to charge an hourly fee for design. I don’t like “billable hours” to be a variable in my price or quality. Certainly, I look at the complexity of a project and try to anticipate the time and effort spent but after that I’d rather be free to spend a little extra time making sure [...]

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Stoked for WWDC 2012

Posted June 10, 2012 - By | Leave a comment

Tomorrow afternoon is Apple’s annual World Wide Developers Conference (WWDC). If you’re a big Apple fan, like I am, you’re stoked for the WWDC Keynote where Apple reveals their newest products. This will be the first WWDC Keynote since the passing of Apple founder and CEO, Steve Jobs. Tim Cook will be taking the reigns [...]

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Introducing Logo+

Posted June 09, 2012 - By | Leave a comment

As of June 23rd, Ulrich Design will be implementing a new and simplified approach to corporate identity and branding called Logo+. To explain, I’ll break it into two parts: 1) “Logo”, and 2) “+”… Part 1: “Logo” Ulrich Design has developed a 5-Step Logo Design Process, starting at $999, which will be the blueprint for all [...]

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You Suck: An Inspirational Message

Posted April 28, 2012 - By | Leave a comment

I have a hunch about your average graphic designer. And maybe it’s not so much a hunch about graphic designers as it is about people in general but my hunch is that, typically, we are insecure. Whether we’ve done reputable work or not, we’d like to believe that we’re the best at what we do… [...]

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