Category Archives : Design Blog
RSS FEEDWhat is Branding?
What is all this talk about brand? It seems like the big buzz word in business these days. Bigger than “synergy” was a few years back. But ‘brand’ or ‘branding’, in my opinion, isn’t a fad or something that’s going to go away. The interesting thing about branding is that I graduated with my Hons. [...]
read more »New Service: Hockey-Card.ca
This past March I photographed my 23rd hockey team of this season. My goal was to shoot 30 teams but 23 is far bigger than last year’s total of 8. When doing orders I had quite a few parents ask for hockey cards. As the requests built up, my response went from “No, sorry, I [...]
read more »I admit it. I’m a photographer.
Hello. My name is Travis. And I am a professional photographer. Specifically, I photograph hockey teams and hockey players. This was something I was sort of keeping a secret but since hockey photography is as big of a percentage of my income as it now is, I figure I should come clean about it. How [...]
read more »Q and U belong together
This summer I moved into a new office space along with Qwantech, a software development company born in Thunder Bay, Ontario. Qwantech is owned and run by Greg Hill, Director, and Kevin Kuchta, Director of Product Development. From a business standpoint, it’s also been a good fit as we’ve been able to collaborate on some [...]
read more »7 Tips to avoid FAILING in your first year of business
Last week I got to go back to my old school, Lakehead University, and talk to some 3rd year business students in Bryan Poulin’s Strategic Management class. I started off with showing them what I do and why I do it, then I started into some of the things I’ve learned being in business full-time [...]
read more »Ulrich Design podcast interview with The Local Method
Last week I gave an interview via Skype for the podcast, The Local Method with Albert Hathazi (link) which is recorded and produced here in Thunder Bay. In it, I go over becoming a freelancer, my logo design process (Logo+), marketing my business, my top 5 tips for graphic designer freelancers, and we even get into hockey [...]
read more »Logo Development: gck Consulting
I’ve never liked to charge an hourly fee for design. I don’t like “billable hours” to be a variable in my price or quality. Certainly, I look at the complexity of a project and try to anticipate the time and effort spent but after that I’d rather be free to spend a little extra time making sure [...]
read more »Stoked for WWDC 2012
Tomorrow afternoon is Apple’s annual World Wide Developers Conference (WWDC). If you’re a big Apple fan, like I am, you’re stoked for the WWDC Keynote where Apple reveals their newest products. This will be the first WWDC Keynote since the passing of Apple founder and CEO, Steve Jobs. Tim Cook will be taking the reigns [...]
read more »Introducing Logo+
As of June 23rd, Ulrich Design will be implementing a new and simplified approach to corporate identity and branding called Logo+. To explain, I’ll break it into two parts: 1) “Logo”, and 2) “+”… Part 1: “Logo” Ulrich Design has developed a 5-Step Logo Design Process, starting at $999, which will be the blueprint for all [...]
read more »You Suck: An Inspirational Message
I have a hunch about your average graphic designer. And maybe it’s not so much a hunch about graphic designers as it is about people in general but my hunch is that, typically, we are insecure. Whether we’ve done reputable work or not, we’d like to believe that we’re the best at what we do… [...]
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